Lakeview True Value Hardware Hits the Right Note
December 11, 2017
A fixture in Battle Creek, Michigan, since 1933, Lakeview True Value Hardware still has the feel of an old-fashioned general store, with a fascinating new addition: guitar strings. A couple years ago, owners Kerrie Redner and Craig Walters partnered with another local business, GHS Strings, in a move that turned out to be mutually beneficial.
As the first hardware store to carry GHS Strings’ products, Lakeview True Value carved a niche for itself and brought in an entirely new base of customers. Newcomers now drop by for guitar strings, guitar straps or drum sticks and return as repeat customers. The store’s success shows that offering specialty music items makes perfect sense in a town without many music stores. Lakeview True Value is filling that vital crossover role for Battle Creek, and this small investment of retail space has brought big benefits.
Congratulations, Lakeview True Value Hardware!