Aditi and Aman Sood unveiled their 11,500 sq. ft. DTV store in Kettle Falls, Washington, with a July soft opening and a September 7 grand opening. The ambitious couple also owns a Harvest Foods grocery, two gas stations, and a convenience store in the Spokane area, as well as a commercial ceiling manufacturing and installation company in India.
"We felt there was a great need in the local community for a full-service hardware, lumber and feed store,” Aditi explains. "As the first new building project in years, our store created quite a buzz around town!"
Local residents are elated that they can now shop for necessities without having to drive eight miles to the nearest hardware store. Kettle Falls True Value's layout also includes a separate contractor space, a recently expanded FRAP department and a new line of hunting and fishing supplies. An additional 10,000 sq. ft. indoor lumber storage facility is in the works as well.
The Soods are grateful they teamed up with True Value for this venture. “After a lot of research, we found that we liked the True Value process best," adds Aman. "We got plenty of help and guidance, without any mandates about what we ‘had to do.' And if we had a problem, it just took one call and four to five associates were working on a solution. True Value tries not to overcomplicate the onboarding process, and that made for a healthy work environment with a great channel partner. We are excited to see this partnership continue to grow.”
Grand opening festivities brought in Mayor John Riddington, Chamber of Commerce president Phil Teller, and True Value regional director Greg Wood and retail consultant Greg Thomas. Guests were treated to a DJ, feed vendor demos, free BBQ and TV Rewards signup perks.
Congratulations to the Soods and the Kettle Falls True Value team!