The True Value-branded products enable our stores to differentiate and generate repeat business due to its exclusive distribution through True Value stores. The True Value products feature new packaging, resulting in a clean, consistent look and feel. Customers easily recognize and identify the True Value logo as a symbol of value and quality. There are many design features, which help to distinguish this brand from others, from the easy-to-read product features to the True Value Pledge.

The True Value Pledge is placed on every True Value brand product. It guarantees 100 percent customer satisfaction.

There’s even our well-known True Value paint, which the co-op manufactures itself. Over the years, True Value has consistently received high paint ratings from Consumer Reports. Paints such as E-Z Kare and WeatherAll continue to deliver exceptional customer satisfaction. Customer satisfaction comes in the way of such paint qualities as controlled spreading rate, spatter resistance and flow. All these attributes ensure that consumers ranging from the novice painter to the seasoned pro will enjoy a pleasant painting experience. And there’s also a line of True Value solvents, covering a vast array of solutions from low odor paint thinner and mineral spirits to turpentine and lacquer thinner.

Only True Value Company members have access to these products, which are comparable to national brands but at a 15 to 20 percent savings. And this selection of private-label products will only continue to grow. As we leverage the benefits of a global economy, we’ll continue to add and develop new products, which will give our members a competitive edge and help them increase sales.

With more than 67,000 total product SKUs available, True Value Company members know that professional contractors and do-it-yourselfers will be able to find anything they desire. And once customers know where to go for what they need, there’s no reason to shop anywhere else.

The right tools for the right job … you’ll find them at True Value Company.