For example, sales figures from our annual Power Events show that members can actually double their average store transaction volume over trend if they participate in these national, multi-media (radio, television and print) promotions. There aren’t too many investment strategies out there that can make the same claim.

Also, True Value Company’s national circular program offers flexibility in terms of formats, frequency and seasonal optional inserts. Our members can also tap into regional marketing programs that are designed to offer additional marketing resources and programs to regional groups of members in the United States.

Our high-quality national radio and television spots are designed to break through the clutter of advertising flooding the marketplace. They grab the consumers’ attention so they take action and visit True Value stores.

Our Local Store Marketing Tool Kit gives members proven local marketing programs developed and implemented by their fellow members. Currently, there are 10 “ready to go” ideas with fully developed advertising and public relations templates, plus planning tools for our members to use locally. The collective knowledge of our membership is powerful.

Finally, with the new customer loyalty program, True Value Rewards, members can pinpoint who their best customers are, what products they need, what brands they like, and give them even more incentives to keep shopping at True Value. Customer specific data will help members manage their marketing and business decisions to drive the highest long-term return to their business.

From television spots to print advertisements, local store promotions to online marketing … True Value Company knows how to attract customers and build the kind of loyalty that keeps them coming back.