STEELE'S TRUE VALUE
Steele's True value shines in the midst of competitors. Steele's True Value is a family-owned hardware store in Tannersville, PA. Owner Rich McMaster learned the business as an employee before buying the store from the Steele family in 2002.
"I owe Jack and Irene Steele a lot," says Rich, who runs the 15,000-square-foot Steele's True Value store with his wife, Lori. "They taught me this business from the ground up."
In the decade-plus since the McMasters have owned the store, they have invested in store expansion, rental offerings and DTV. Changes like these help them stay relevant in a suburban location with several big-box competitors within five miles.
*Source: 2013 True Value Annual Report